Cognitations cover image

EP #10 | Insights into Sight: Visual Perception, Saccades, Eye-Tracking | Thérèse Collins

Cognitations

00:00

Eye-Tracking in Marketing: Balancing Application and Science

This chapter delves into the critical role of eye-tracking technology in both marketing and vision science. It emphasizes the need for appropriate device selection and the importance of maintaining scientific rigor to avoid misinterpretations of data.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app