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Y2K Fashion Revival: Gen Z's Nostalgic Trend
This chapter delves into the resurgence of Y2K fashion among Gen Z, assessing the challenges brands face as they attempt to tap into nostalgia while appealing to modern tastes. It contrasts the success of nostalgic brands like Bath & Body Works with struggling ones, and highlights young shoppers' preferences for both retro and contemporary styles in New York's Soho.
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