What Is Coopetation?

Most companies are holding on to a huge amount of stuff that's costing them money. Coopetation was the idea that, in tradition strategic analysis, your competitors can also be your atlies. So this is an innate human tendency, tho it's ojectionism. It's corporate hoarding, if you willhoarding. The goal with copetation is instead of handing out different pieces of pie between us, to increase the size of the pie and then everybody gets more.