Content and Conversation: Organic Growth Insights from Siege Media cover image

How IBM Generated $250M of Lifetime Traffic Value (LTTV)

Content and Conversation: Organic Growth Insights from Siege Media

00:00

The Importance of Writing a Blog Post

It makes sense once you get to a certain size that kind of like, the, it, you're reaching hundreds of people with that post as compared to 10. So if you're feels right to not just jump on a meeting, but write a blog post, which is interesting. It's a more efficient way to communicate, which is, you know, it sounds kind of counterintuitive. And I think I'd be in this point, like everybody just lives in Slack and I go days and I don't get an email. That's an actual email.

Play episode from 51:03
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app