3min chapter

Founders cover image

#77 Steve Jobs (The NeXT Years)

Founders

CHAPTER

The Single Most Expensive and Unwise Commitment That Steve Jobs Made

The author says this the single he calls this the single most expensive and unwise commitment that steve made. The decision to build an automated manufacturing plant in addition to simultaneously designing new hardware and new software led to an enormous drain of attention and money. By creating a vested interest in computer hardware that would make it much more difficult for next to evaluate objectively the wisdom of continuing to market its own hardware instead of focusing on what would become its real strength which is what's its software.

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