290 - Behavioral Science is Product Management
This is Product Management
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Are You Trying to Predict Your Preferences for Your Next Computer?
There's a big divide between what people say and what they do, says Toam. Behavioural science begs to differ on the issue of how we can predict future behaviour. The havero science has found that automatic enrolment drives retirement behavior. But when you ask customers these questions it comes with a lot of noise an that is hard to detect.
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