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2min chapter
Business Models of the Future Knowledge Worker with Hector Garcia
The Soul of Enterprise: Business in the Knowledge Economy
The Customer of the Future
Hector: Customers want to feel very good, very secure about who they're interacting with. He says the customer of the future will buy from firms that provide two things. Strong brand, frictionless platform, marketing and innovation. Hector: I've created a huge, very important personal brand about telling the truth.
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