3min chapter

Creative Control cover image

Top predictions for the creator economy in 2023

Creative Control

CHAPTER

How Can Twitter Really Be Monetized?

Twitter is a place for water cooler conversation, and I've seen so many TV and film productions incorporate that in their marketing. So how that's harnessed in a way that can possibly be monetized will be really interesting. We've seen the rise of TikTok, which has been amazing for creators finding their platform and discoverability. The thorn in the side here is how difficult it is to monetize short form content. YouTube shorts is going to make a big change in 2023 and opening up their YouTube partner program.

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