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#35: Creating a Social Media Ad Strategy That Works

Marketing Made Simple

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Social Media Ads - Why Most Ads Fail

A lot of people make the mistake of believing that an ad, the purpose of an add is to create a conversion. When you're designing an ad, goal number one is, i have to design it to stop a scroll. Goal number two is, i has to design it so it gets a click. So when you create ads for the wrong purpose, you completely a disssociate yourself with your customer. Because they are on social media platforms not to buy products, but gage with amusing entertaining content.

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