What's the Mind Set for Social Media Promotion?

Ranchers need to look at social media as a serious part of promotion that they can have fun with. If you post t just the month ever before your bull sale, that really isn't going to help you much. And i think it needs to become more of a everyday type of promotion. It's 365 days a year. So they're selling something every time they post. But also getting people to enjoy that engagement and to become friends with em on facebook.