
What's in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Problem With Naming Workshops
I think that's just because I think about names so much and I know like my, my tendencies and so I kind of like hate that about myself and so I don't like it in other names. And the worst one maybe for me is the names where you as an organizationyou have to constantly tell people how to pronounce it. There's the big start up here in the States called Quibi, which has been getting a lot of press lately. It evolved from these naming workshops and probably one of the criteria is they need a name that's really quickly can go quickly international. But when it got kind of mired and didn't grow as quickly as possibleIt's there's this ambiguous
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