Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How Many Customers Do You Need to Interview?

If you have hundreds of customers, then it does get a little bit more complex where that point, we're looking at specific segments of people. But i would say if you get at least seven interviews, no matter what the segment, that is usually enough to start seeing patterns. And that's really the most important thing. You want to see patterns. And you also want to see outliers. Now, there is no limit custom research. In fact, i recommend that especially marketers, and if founders can also founders, but especially marketers, they should be doing this almost constantly. As your business grows, your product market fit does change. It just helps you for i meanikei terms

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