How to Help Private Equity Firms Do Digital Marketing Growth

The idea was let's help private equity firms do specifically digital marketing growth, marketing diligence. And the reason I had the idea is because I was I'm not kidding. Every month one of my friends from one of these firms who I went to college with goes, hey man, we're about to buy this business. It's a $200 million business. More than the third of their P&L is being spent on digital marketing. We can't tell if if they're amazing, is it a risk? Is there opportunity? Is there whatever? and I always was like an ambush. You know, I look for you as a friend and it's been an hour and I kind of

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