Founder's Journal cover image

How Founders Should Be Integrating AI To Their Business

Founder's Journal

CHAPTER

How to Help Private Equity Firms Do Digital Marketing Growth

The idea was let's help private equity firms do specifically digital marketing growth, marketing diligence. And the reason I had the idea is because I was I'm not kidding. Every month one of my friends from one of these firms who I went to college with goes, hey man, we're about to buy this business. It's a $200 million business. More than the third of their P&L is being spent on digital marketing. We can't tell if if they're amazing, is it a risk? Is there opportunity? Is there whatever? and I always was like an ambush. You know, I look for you as a friend and it's been an hour and I kind of

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