20min chapter

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#178 Jony Ive: The Genius Behind Apple's Greatest Products

Founders

CHAPTER

The Evolution of a Design Maverick

The chapter delves into the early career of a talented individual, describing their journey from a struggling young designer to creating award-winning products. It explores the importance of co-founder relationships, financial prudence, and the individual's design philosophy inspired by humanizing technology. The narrative culminates in his transition to Apple to solely focus on design and escape business aspects.

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