Believe it or not, podcasting has now been around for two decades. Dan Sullivan and Gord Vickman delve into the history and share their personal stories of how each of them first got involved. You’ll hear where podcasting is headed and learn the art of having compelling conversations that make people laugh, think, question, cry, and always come back for more.

In This Episode:

• The first podcast was published in 2003 via RSS, marking the beginning of the era.
•  Podcasting allows for a more intimate connection with listeners, creating a loyal and supportive audience.
• The greatest compliment you can pay anyone in broadcasting is, “I feel like I know you.”
•  Podcasting is a relationship-building medium. You don’t have to sell anything if you don’t want to.
•  AI-powered capabilities are only going to increase and expand, making the medium more accessible to everyone.
• Podcast listeners count on two things: they want to learn something new, and they want to be entertained.
• Giving away free content in podcasts can inspire listeners to investigate your company and write a check.
• Even a 20-year-old podcast is new to someone coming across it for the first time.
• With podcasting, everyone who’s listening to you made the choice to listen to you. They’re there because they want to be.

Resources:

The first podcast ever

Dan’s first podcast ever with Joe Polish

I Love Marketing Podcast with Joe Polish and Dean Jackson

Open Source podcast with Christopher Lydon

Chris Voss, author of Never Split The Difference and former FBI hostage negotiator

The Strategic Podcast Network