Analyzing Shark Behavior and Advertisements

When Endless Thread producer Grace Tatter heard a friend confidently assert that she could ward off a shark because of TikTok, Grace was both concerned for her friend's safety, and curious. Why are there so many videos about "redirecting" sharks on TikTok, and how accurate are they?

Hosts Ben Brock Johnson and Amory Sivertson dive into the controversial world of SharkTok, where influencers are trying to show a different side of sharks by getting up close and personal with them.

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Credits: This episode was produced by Grace Tatter with Cici Yu. Mix and sound design by Emily Jankowski. It was hosted by Ben Brock Johnson and Amory Sivertson.

Correction: An earlier version of this episode incorrectly stated Alexandra McInturf's university affiliation. She is a research associate at Oregon State University.