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S2 E30 - Early Indicators for Measuring Demand Creation Impact

Stacking Growth | The B2B Marketing Podcast

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Are You Putting the Foundations in Place?

Facebook doesn't give you a great estimation of audience size in the way that lincton does. So as a rule of thumb, i typically assume about 35 %. Obviously, we never recommend running native targeting, so i wouldn't begin to have estimation there for audiences. But if you're using a third party tool, you can assume about 35% of what you've found,. That's it. M and so, you know, we don't necessarily expect that our clients, or people that were recommending these strategies for are going to start seeing their demo ume explode and ther pipe lines enclose. Ye.

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