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Ep. 819: Paul Gulino Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Hook an Audience With Breaking Bad

The opening of Breaking Bad, how do you get people in? Well, there's this phrase that my mentor, Frank Danielle, used to use called the garlic in the coffee. Two things that don't go together and that make us curious, that play on that curiosity and that draw us in. How do they begin Breaking Bad, you could start with a character in a normal flow of life. That might be interesting, but it may not be.

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