SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Power of Density
For most sas companies, not all, but most, it's forty percent of the pipe line. So if you're not running this friction, full rel thing called events, however you do them, you're giving up 40 % of your pipe. But boy, we under estimate, for marketing, for legion, we underestimate the power of density. And that's what you want. You want density.
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