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Mother's Day and the Flower Industry
Exploring the impact of Mother's Day on the flower industry, focusing on revenue, pricing dynamics, challenges, and consumer trends. Discussions include the significance of Mother's Day compared to other holidays, operational challenges in the floral business, and strategies for adapting to market trends. The chapter emphasizes the company's approach to agility, long-term planning, and financial sustainability in the face of challenges like changing consumer behaviors and the impact of COVID-19.