Let's Talk Zelda, LIVE in Brooklyn!
Triple Click
00:00
The Dangers of Being Part of a Branded Vertical
I think there's something a little bit dangerous about being part of, like, a branded vertical. So I think the correct way to do it would be for a newspaper or a website to treat games like another beat. And first you start with one beat reporter, maybe you add another. That's what Bloomberg has done. And for us, it's worked really well.
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