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075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose
Nathan Barry Archive
The Transition to a Product Company
The goal now is to get people familiarized with our brand and familiarize with our product so either that means that they're going online in order because they want to recreate the exact thing that they saw me cook online or when they walk by it in the grocery store. It's like those as seen on TV aisles at the checkout line or something but it's that same experience of "I saw this I saw this on the internet and it's real it's here in real life" The focus of our entire team has shifted from driving people to the websites check the recipes to getting ad revenue, he says.
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