18min chapter

McKinsey on Building Products cover image

Gokul, board member at Coinbase and Pinterest on product thinking and the future of innovation

McKinsey on Building Products

CHAPTER

Mastering Product Thinking for Customer-Centric Innovation

Exploring the essence of product thinking through real-world examples like Facebook's user retention strategy, this chapter underscores the importance of aligning customer needs with business value. Emphasizing the significance of customer-centric problem-solving, it delves into the evolution of product thinking and the essential role of diverse teams in driving innovation.

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