How to Build a Conversion Flow

We use dave mc clur's pirati funnel to help us understand our customer journey. We look at six metrics: awareness, acquisition, retention, activation and revenue. Once you've identified that one metric, only focus on it for the time being. And tell yourself, can i try four things? Can i try four different experiments on the same metrite in the next two weeks? Is that possible? So then we have actually sort of taken the scientific methods all the way back t is bacon, and then broke it down. There's like these five steps that you should follow.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app