The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Build a Product on a Freemium Model

In a PLG motion, the sales force is essentially a self-serve funnel. It's comprised of a website, a product, and possibly support as well. The key is to constantly adjust the fulcrum so everyone who has the problem understands this is a solution that meets that. In Gramley's case, it took us three years to build the first version of our freemium model.

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