Decoding Branding and Personal Branding | Karthik Srinivasan | Communications Strategy Consultant; Author
The Brand Called You
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Avoiding Branding Mistakes in the Digital Era
The chapter highlights common branding mistakes, stressing the need for informed decisions over hasty conclusions drawn from incomplete data. It showcases a successful digital marketing strategy adopted by a PC manufacturer in 2008, facilitating personalized customer interactions that led to increased sales. Additionally, it delves into the significance of personal branding in today's digital landscape, underscoring the importance of curating a positive online presence for professional success.
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