3min chapter

On Brand with ALF & Rory Sutherland cover image

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

On Brand with ALF & Rory Sutherland

CHAPTER

Is It Possible?

Amondait is exploring the possibility of cookable or boilable packaging, which then becomes edible after you've actually heated it. They are also testing paper fibres in a bid to make their products more sustainable. Amondait wants people to be able to choose what they want and not have food thrown away through lack of confidence.

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