30 Minutes to President's Club | No-Nonsense Sales cover image

How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman | Ep. 281 (Lead)

30 Minutes to President's Club | No-Nonsense Sales

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Intro

This chapter explores the shift from feature-based to value-based selling, highlighting the necessity of deep discovery in sales calls. Key insights include avoiding company jargon in initial conversations and tips for managing vendor review processes effectively.

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