There's a whole cottage industry, rickshaw that all they do is make creative using like kind of out of work actors in Hollywood and maybe offshore. They won't even charge the brands for them, but the genius in their model is they'll say, whatever you choose to use of the media, you're going to have to pay me a percentage of that media spend. And I think your versions of verticalized version, you could, you could do that for men's products or comedic approach or other genres essentially as successful as any of them.
Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge.
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