How One Author Raised $41M on Kickstarter
Founder's Journal
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Advertising and Marketing
There's a whole cottage industry, rickshaw that all they do is make creative using like kind of out of work actors in Hollywood and maybe offshore. They won't even charge the brands for them, but the genius in their model is they'll say, whatever you choose to use of the media, you're going to have to pay me a percentage of that media spend. And I think your versions of verticalized version, you could, you could do that for men's products or comedic approach or other genres essentially as successful as any of them.
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