Are You Writing About Starting a Side Business?

Some customers have a hard time grasping how far from our core product can we drift and still be relevant? Yeah. Like if you're writing about e-commerce, should you write about starting a side business? Is that too far away or should you stick to, uh, how to optimize a product page for search? It's pretty easy to get off topic. And then it's pretty hard to start tying some of the traffic and pages or whatever back to the key metrics, like revenue that you're actually trying to impact.