The Transformation of McDonald's and the Mysterious Grimace Shake

A bonus episode featuring 3 of our top pop-biz news stories on the food industry from 2023. Grab a napkin and pull up a chair, let’s jump into the 3 stories spork-first (or is it fpoon?) 🤤…

1) The Grimace Milkshake, from July 5th: How McDonald’s made a drink go viral — The Grimace Shake makes the marketing case for chaos.

2) Goldfish Crackers, from April 24th: How Goldfish became a billion-dollar brand — Because even crackers need a wingman.

3) South Korea’s Gastrodiplomacy, from May 30th: How a country used food to boost trade — South Korea used “Calorie Capitalism”.

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