Facebook vs Snapchat - Stock Market Tailspin | 5
Business Wars
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Snapchat's Redesign Backfires: User Revolt and Market Impact
This chapter discusses Snapchat's attempt to redesign its interface to enhance user experience by separating social and media content. However, the effort backfires when celebrity Kylie Jenner's negative feedback leads to a drop in Snap's stock value and heightened public criticism.
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