How to Differentiate Yourself From Everyone Else

The key to being pre eminent is differentiating and distinguishing yourself in the most positive an incomparably attractive way from everyone else you directly or indirectly compete against. We're going to combine a two corps principles together. One is break through advertising, the other's direct responsea marketing. And they're gong to go back to my routes, but then i'm going to fast forward andah, explain it to you as it applies in the real world to day.