Branding Is a Way to Tell a Story About Your Brand

Apple's whole brand is kind of conspicuous design, aesthetic style, right? Yes? Thers got a little eyepad here, and it's, it's so title, apple ounaly crafted. And that's what ader, that's what branding is, is signalling. A its signalling that i always advise a lot of companies, and i always tell companies that branding is a way that you tell the world a story about your brand but no one cares about your brand. People use your the story your brand as a way for them to tell themselves stories about themselves or tell the world stories about them. Why do women pay 20 thusand dollars for a broken bag, which is really not