"I can't sell my own books dancing on TikTok. I mean, that's always been my, my feeling about this," she says. "Social media is very good in terms of book sales for its ability to have other people talk about your book." But it's only so effective in directly selling your book to someone,. This seems to be some sort of reality of it. It's like a great tool for people to discover stuff. And so like social media has probably sold a lot of my books.