Diving Into Big Ideas

We looked at all these brands in a lot of detail, really going through their web sites. The big thing that i found, and marked to your point, this is really because of a natural dynamic in the category round pricing, personal versus team,. And then maybe the less obvious one, that some products really position themselves for what we're calling knowledge management. They've been around quite a while now. It is all about remembering. Like ever notes logo is an elephant, which is where, you know, are supposed to have long memories or whatever. Yet, i think ubsidian has a similar thing. What do they say, like notes he'll pass on to your grand kids,