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SOTS 2nd Hour: Apple’s AI Investment, Doge Demand Pushback, Largest Crypto Heist Ever 2/24/25

Squawk on the Street

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Lululemon's Game-Changing Sponsorship and Market Movements

This chapter explores Lululemon's innovative approach to brand sponsorship with the signing of Formula One champion Lewis Hamilton. It contrasts their unique marketing strategy with more traditional methods used by competitors like Nike and Adidas, while also assessing Nike's market performance.

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