4 myths and misunderstandings about doing business in Africa | Nomava Zanazo
TED Business
00:00
The First Myth About Africa
There's a lot of money to be made in africa. If you're a company and you don't figure out how to get into africa now, you might sadly miss the window. The first myth africans are cheap is that we just go for the cheapest products. Price usually comes second after durability, functionality and efficiency in non cery items,. It comes second after taste and nutrition in grocery items. Even in the poorest of consumers, we who make up the largest social economic group in many african nations, they are still willing to pay a premium for quality.
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