Are They Going to Backtrack on This?

Apple is effectively Trying to have it both ways. They're trying to say well, we think the modern style of advertising on the web is not great and that's why we're gonna offer users tools to you know directly limit that kind of personally identifiable Advertising. But at the same time the same company when it comes to growing services revenue on the apps or they're like well but what if these ads are good? And ultimately I just have to agree with Mike With something he said last week on the show and something he said on the on-upgrade Why is this necessary? Like if was this really necessary?