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Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks
Google Analytics: The Slope Learning Curve
The steep learning curve is for the small, medium sized businesses who really don't have the manpower or departments or teams to do this properly. It's so different and really does require either an analyst that's quite handy with being what we call an operator. But then anyone also wanting to do some kind of advanced analytics and insights, they're really kind of pushing people to then start moving into using BigQuery.
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