EP 126 - Selling value trumps selling features - Stephen Timme, CEO, FinListics
Industrial IoT Spotlight
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Build an Industry Playbook
Ashley: What I recommend people do is build an industry playbook. And to do that, it starts off with, okay, what are the common goals? So for example, in consumer products right now in other industries, what they're saying is, hey, we want to improve operational efficiency. Ashley: Once you've done that, once you've got a portfolio of these how statements, then you can start thinking about your solution.
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