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Episode 2 - Raphael Schneider

Gent Z Podcast

CHAPTER

Building an Authentic Fashion Brand

This chapter explores the early journey of creating an online fashion business, focusing on the transition from blogging to selling products. It emphasizes the importance of genuine content over SEO tactics, the challenges of thrifting, and how to cultivate partnerships that enhance business success. The conversation also touches on evolving marketing strategies and the integration of technology in creative fields.

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