4min chapter

In Depth cover image

The go-to-market guide for open-source companies — Douglas Hanna, COO Grafana Labs

In Depth

CHAPTER

How to Get Good Marketing Virtualization Right in Open Source

Grafana is a marketing virtualization company that specializes in open source software. In an interview, Grafana's CEO discusses how to get the right balance of value creation and monetization for your product or service. He also talks about what he has learned from other companies who have failed to commercialize their products as successful open source businesses.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode