This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Special Episode: Behind the Scenes of This Old Marketing (340)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

You Need the Plan About Everything

When i am interviewed by another podcaster, an, i i always ask, how long is your show? And they'll say, well, if it depends on you, we coul go 25 minutes. Every scientific study on creativity shows this. Constraints are good for creativity. It's just that we don't agree on the constraints. That's why e want freedom. Well, it also, it helps you, you know. There's a really simple golden rule of audio, which is, get them to the end, yes? That's it. If you're not paranoid about them hittings stop, cause you got them to hit play. What an achievement, really

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