Customer Centric Product Development

We do p r f a cs. We write p r f a ces, because those are really customer centric a product documents. Then we go into a cross functional a sheret which is a very tangible brain storming activity where we define and identify several different ways that the product can actually serve those jobs to be done better than any other duct in the world. And so you can see the product development process and staying true to it, even in a moment of crisis, really helps a stay focused on the customer....