27min chapter

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Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs

Sub Club by RevenueCat

CHAPTER

Navigating Apple's App Ecosystem Changes

This chapter explores the implications of Apple's Safari changes and App Tracking Transparency on user tracking and attribution for web-to-app conversions. The conversation highlights the challenges faced by developers, the importance of UTM parameters, and the need for innovative marketing strategies to adapt to privacy regulations. It also delves into the complexities of the app approval process, user experience issues, and creative approaches to enhance user engagement through web-based solutions.

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