Humanizing Your B2B Brand
B2B Marketing Exchange
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Introduction
The bede b space is now becoming much more like the betace space. The betb marketing exchange was created with one goll in mind, to help beatb practitioners across marketing and sales better at their jobs. We get deep into some of the trends and realities that are shaking btob itself. But what i think is most interesting about ben's experience is that he started out largely in b to c. So we take some of his lessons and experiences from that world and talk about how it applies to b to b Marketing.
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Transcript
