Trailblazers with Walter Isaacson cover image

Prediction: Seeing the Future

Trailblazers with Walter Isaacson

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The Evolution of System Dynamic Modeling and Predictive Analytics

Exploration of the development of system dynamic modeling by Jay Forrester at MIT in the late 1960s, leading to the publication of The Limits to Growth in 1972. The chapter discusses the distinction between predicting and modeling, the success of The Limits to Growth, and current advancements in predictive capacity. It also delves into the evolution of advertising and predictive technology, highlighting the use of artificial neural networks and deep learning algorithms in improving ad effectiveness. Additionally, the chapter covers the application of predictive medicine in identifying high-risk signals in patients through artificial intelligence screening support systems.

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