The Importance of Picking Your Voice

Ling is creating an incredibly efficient customer response system behind the scenes. Entire website and her backend has been built up by basically students, people she's got on the tape to come in and help her while she's building it. There are some segments she could bring into the fold with a little bit of difference. And I'm tweaking here. She illustrates the hardest thing for businesses to do and that is to pick their voice.