Electronic Music cover image

Chiara Luzzana - Sound Designer

Electronic Music

00:00

How I Approach Sound Branding Projects

For Alessi you mentioned the Fibonacci project. In one project for NIVA a very well known cosmetic product company I create a soundtrack recording the sound of their skin. So when you realize that each skin sounds different it becomes something magical and the visitors were like super surprised about this. This was the Alessi brand where I sampled the design objects were made from brass with the brass material that is very malleable to create an orchestra of elements. And since the pattern of this object referred to the golden ratio which defined the perfection of the elements of nature and of life in general the connection with Fibonacci was immediate. The project was very challenging because you have to put together the

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app